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About The Book

"Daylle Deanna Schwartz has conveniently packaged all you need to know to start your own record label in a very reader-friendly book. What took me over ten years to learn the hard way, has been easily explained by Daylle. If you are thinking about competing in the oftentimes treacherous world of independent record labels, arm yourself with a book like this!" Ryan Kuper, Redemption Records

Start & Run Your Own Record Label is for anyone interested in starting their own record label-because they want to make a career from scouting, signing, and marketing new talent, or because they want to produce and promote their own music. Now is the time to get busy! As veteran author Daylle Deanna Schwartz reveals in this new, updated and expanded edition of Start & Run Your Own Record Label, today's market offers more opportunity than ever before to make money as an independent record label!

Start & Run Your Own Record Label is the perfect guidebook to building your own record business from the ground up. The successful first edition of this book has now been rewritten to reflect recent changes in the music industry-now it is even more comprehensive, authoritative, and practical. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. In addition to updated information on financing, distribution, manufacturing, marketing and promotion, and much more, new chapters address such key issues as:

       * The nuts and bolts of keeping your label solvent

       * Marketing and promoting outside the box

       * Alternative revenue streams from music

       * Expanded chapter on marketing overseas

       * A chapter profiling successful indie labels called Road Warriors

      Daylle interviewed over 100 industry pros for the book, Including Danny Goldberg (Artemis Records), Recording Artist El-P (Definitive Jux Records), Dave Roberge (Everfine Records), Recording Artist Jonatha Brooke (Bad Dog Records), Damon Dash (Roc-A-Fella Records); the 5 top indie distributors (ADA, Navarre, Caroline, Red, Koch), editors of top music magazines, radio Mds, and publicists.

      Here's what people are saying about Daylle's book:

      "Start & Run Your Own Record Label is a great reference for anyone in the music business to keep on hand. Even if you think you know it all, this book quickly clarifies any foggy moments. As a former label GM (Popular Records/BMG, West End Records), now publicity/marketing company owner, I find it a perfect compliment to This Business of Music."  Andy Reynolds, President, Penetration, Inc., New York, NY

      "Start & Run Your Own Record Label, was one of the first books I bought when I wanted to start my label. Three years later I still refer to it for a refresher course. It's a solid foundation for any indie label." - Raquel V. Sanders, CEO, Kuji Music Group/ KMG Records, Columbia, SC

      "I started my own label after reading this book. It gave me a sense of "this can be done" rather than "Oh my God, what am I doing." - Nathan Temby, Merica Records, San Francisco, CA

      "I found everything I needed to know, from A - Z, in Start & Run Your Own Record Label. When people ask how I did what regarding my label - I simply refer them to the book."  DJ Minx, Women On Wax Recordings, Detroit, MI

      "Daylle's book has been a guidebook to success for me and my small label. With my zeal for success and her ideas and testimony I've been able to turn my dreams into a living reality!" Matt Allison, Recording Artist and Indie Label Owner, Capetown, South Africa

      "Not only does Daylle Deanna Schwartz demystify the complicated music business by cutting through all the BS to give you a real look at the world of music, but she also provides you with the tools and the juice to get your venture off the ground. This book is not only a must-have for anyone wanting to start their own label; it is a great motivator for living! Jam-packed with a positive vibe." - Patrick J. Fernandez, Producer, MilleniaChild Records, Aliso Viejo, CA

      "Daylle brings the reality of the music industry to the table, and leaves out the hype. Start & Run Your Own Record Label helped me walk a path I may never have attempted. It's an incredible resource. Though I originally bought the book simply to gain insight into the industry, I'm now on my way to building my own label as I follow her advice."  Candice Jackson, CJR Entertainment, NY, NY

      "Daylle has a straightforward way of explaining the business. However, while making clear all the work and effort entailed in making things happen, she also inspires and instills the belief that it is indeed all possible. This is an informative and motivational book that everyone serious about putting their music out into the world should read, and then keep re-reading."  Michael Gilboe, Copperheadz Productions, NY, NY 

      A road map full of step-by-step instructions which lead to accomplishing goals in the music industry; a good reference book to help make sound business decisions; and most of all, encourage and inspiration to keep pressing on."  MJ Brown, Emjay Sound Manufacturing, LLC, Jonesboro, GA

      I want to create my own label in Europe and this book is a "bible" for those who want to start their own record company and develop it to the max."   Vincent Habryn, Gravelines, France